Brief: Redesign our flagship product's (vibgyor) MAXZONE packaging box.
The goal we wanted to achieve was rather simple
Make it Indian, Worth seeing & Standout from competitors
MAXZONE CLOTHING box case study packaging delivery box blog
Brainstorming
• How can we stand out in a heap of boxes between competitors?
• And it should not just be a design, it also needs to connect with our target audience
• And who is our ideal target audience?
Observing
• We started getting answers for all our questions.
• We proudly believe that maxzone is fit for each and every individual in this country.
• So our ideal target audience is The Whole India.
Planning
Our plan was to connect to every individual while keeping the design so good that it catches your eye. It also need to relate to theproduct in the package.
So we thought illustrations can work well with the color of the box as our brand color and adding a mix of colors to it.
MAXZONE CLOTHING box case study packaging delivery box blog
A packaging that precisely hits our target audience

THE WHOLE INDIA
MAXZONECLOTHING.COM box case study packaging delivery box blog india map
MAXZONE CLOTHING box case study packaging delivery box blog sketch drawing
MAXZONE CLOTHING box case study packaging delivery box cover blog
Image
MAXZONE CLOTHING box case study packaging delivery box blog
MAXZONE CLOTHING box case study packaging delivery box blog
MAXZONE CLOTHING box case study packaging delivery box blog
We tried to cater to many people from different parts of India by including many languages
Hindi मैक्सज़ोन
Assamese মেক্সজোন
Gujarati મેક્સઝોન
Urdu میکس زون
Bengali ম্যাক্সজোন
Marathi मॅक्सझोन
Kannada ಮ್ಯಾಕ್ಸ್ಝೋನ್
Telugu మాక్స్జోన్
Tamil மேக்ஸ்சோன்
Malyalam മാക്‌സോൺ
Tibetan མཀྶྯོན
Nepali मक्ष्शोन
MAXZONE CLOTHING box case study packaging delivery box blog india language
MAXZONE CLOTHING box case study packaging delivery box opening blog
Opening of the Box
MAXZONE CLOTHING box case study packaging delivery box blog
MAXZONE CLOTHING logo box case study packaging delivery box thank you blog

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