Founder’s Friday is here! A sneak peek into the journey of Maxzone clothing! It is a video series where Founder and CEO Ajay Agarwal and COO Gaurav Agarwal share their views and experiences of starting a clothing brand from scratch and expanding it to the global level! Stay tuned for a series of questions that will be published every Friday.
Question of the Day:
How to design packaging?
Gaurav Agarwal reflects on the evolution of Maxzone Clothing's packaging strategy. Initially, the primary focus was on product manufacturing, with packaging taking a backseat in terms of excitement and appeal. However, over time, there was a shift in perspective, and packaging gained equal importance.
In discussing the cylindrical packaging, Agarwal highlights it as the final design, significantly different from the launch version. The company dedicated years to refining the packaging and its graphics. As the product gained popularity, the realization dawned that packaging plays a crucial role for the end consumer. A quality package complements the product and enhances its overall appeal.
Recognizing this, Maxzone Clothing took the task to make the packaging of each product as thoughtful as the product itself. The process involves careful consideration of the product's nature, aligning it with the development of packaging that elevates it to a complete and compelling package for the consumer.
Why Founder’s Friday?
Getting insights from Founders motivates business enthusiasts and new entrepreneurs in their brand-building journey. Founder’s Friday brings consumers closer to the brand makers by sharing insights into their journey!
At Maxzone Clothing we always believe in transparency. Sharing this behind the scene snippet helps to build brand trust.
About Gaurav Agarwal: COO at Maxzone Clothing
A clothing brand for Men that creates casual clothes that consumer loves to wear. The vision is to create the world's finest clothing available at worth the price. We sold more than 10 million t-shirts in 2023!
Sneak peek into the next Founder’s Friday!
Inspiration vs copy!